The Arab Media Lab, founded in 2010, is a media art collective based in Morocco. Its aim is to strengthen the Media Art sector in Morocco and the Arab world by developing actions of education in order to contribute to personal and social change in the community. By stimulating artistic exchange between North and South they endeavour to educate people about the power of media art as a vital means to engage with and communicate about social issues. The Arab Media Lab organises a range of different activities, including workshops, a festival, lectures and masterclasses. This is the only project in the country that uses new media to help the community create, produce and gain expertise for free.