The proposed Green Generation Program-for-Results (PforR) co-financed by the World Bank (WB) and the
French Development Agency (Agence Française de Développement, AFD) aims to support the Kingdom of Morocco in
deploying a swift response to the economic hardship and job losses resulting from the COVID-19 pandemic while
helping prevent and mitigate the impacts of severe droughts such as the one that the country is currently facing1
. A
focused effort to mitigate job losses and to improve employment opportunities for the most vulnerable groups is at the
core of the COVID-19 pandemic response by the Government of Morocco (GoM). The launch of the Green Generation
Strategy (GGS) 2020-2030 by King Mohamed VI in February 2020 represents a major shift in focus from a productioncentered strategy to a people-centered strategy and comes at a very opportune time to respond to the COVID-19 crisis.
It offers a clear pathway to job creation and increasing economic opportunities in Morocco’s relatively more
disadvantaged rural areas, as the country addresses and recovers from the COVID-19 pandemic. The GGS emphasizes
fostering the growth of the middle class in rural areas, job creation for the youth on- and off-farm and building human
capital and skills to facilitate higher productivity employment and labor mobility. The strategy also aims at accelerating
the transition towards a more climate resilient agriculture initiated under the Green Morocco Plan (Plan Maroc Vert,
PMV). This strategic thrust is fully consistent with the response needed to address the crisis brought by the COVID-19
pandemic, as well as to address the longer-term structural constraints in the agricultural sector, e.g. to address recurring
droughts.