This campaign generates greater income and uplifts farming communities out of poverty by planting high-quality organic fruit trees. The High Atlas Foundation (HAF) and cooperatives raise the trees in community-managed nurseries and then distribute them to farmers and schools throughout Morocco. The project helps build the skills of farmers in growing trees and monitoring them as they grow. The fruit varieties include almond, argan, carob, cherry, date, fig, olive, pomegranate, and walnut.