The program aims to help make rural areas attractive to participate in development of the rural middle class, by supporting the Government of Morocco in its new Generation Green 2020-2030 strategy.

To do this, it deploys both to nationally and in three regions - Fès-Meknes, Oriental and Souss-Massa - by financing priority interventions and institutional capacity building measures through three components.

A first component includes activities piloted at the national level, as part of of a Program for Results co-financed by the World Bank and AFD.

A second component, piloted at the regional level, co-financed by AFD and the European Union (EU),  includes interventions to strengthen the regional agricultural ecosystem, in particular support for projects to adapt family farming to changes climate by the development of practices resulting from agroecology or biological and non-financial support for cooperatives and young local project leaders entrepreneurs in the agricultural and para-agricultural sector.

A third component, also co-financed by the EU and AFD, brings together the technical assistance activities of the program for support for its operators and for the regional coordination of support for entrepreneurship. The proposed approach ensures the integration of issues of gender inequalities in the agricultural sector and emphasizes the appropriation of the new national agricultural strategy by local actors, so that its variation is adapted to the specific needs of the territories.

In this sense, it is the stakeholders of the three target regions who, in view of the specificities of their regional agricultural ecosystem, identify the interventions to be financed by the program.